How To Build A Ticket Booking Marketplace Like Vivid Seats
The ticketing business has changed significantly as one does not have to spend much time visiting the box office to book tickets, as you can now do it instantly through your fingers over your phone. The secondary ticketing business is currently in a boom, and the online event ticketing industry is projected to continue in the billions in the near future, with the increasing demand for convenience and diversity by consumers.
In the case of businesses, this is a golden opportunity. Ticket resale sites such as Vivid Seats are making great fortunes by merely matching sellers and buyers. Now is the opportunity if you are planning to venture into this profitable market. Creation of a ticket booking marketplace provides various sources of revenue, low inventory expenses, and potential to scale. This blog post will help you get everything you have to know about how to create your own successful ticket marketplace platform.
Everything You Need To Know About Vivid Seats
Vivid Seats is a web-based market that was introduced in 2001 and is utilized in the process of buying and selling tickets to sports events, concerts, and theatres. It is not its main seller of tickets; it connects buyers to individual sellers, who otherwise sell their tickets. Suppose it is such as an intermediary that helps individuals to obtain the tickets they need. The company also provides a 100% buyer guarantee, whereby customers are guaranteed and will be issued with valid tickets that will get them into their events.
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The Business Model Behind Ticket Resale Platforms Like Vivid Seats
Vivid Seats is an online business that operates as a third-party secondary ticketing platform that involves the sale and purchase of live event tickets. Here’s how the app works:
| For Sellers | For Buyers |
| List Your Tickets: Register and place an ad with the tickets to be sold and the bid price placed. | Search for Events: Search the site or app to locate any type of ticket to your desired sports, concerts, or theater performances. |
| Set Your Price: Determine the price you wish to fix your tickets, depending on the market demand. | Compare Prices: See a range of different ticket choices that have been offered by different sellers and select them by price, seat position, and availability. |
| Wait for Sale: Your ads become active on the marketplace, and buyers can look at your tickets and buy them. | Make Purchase: Buy your chosen tickets in a secure way via your credit card or any other form of payment. |
| Get Paid: Vivid Seats will pay out to you once the purchaser has taken delivery of the tickets. | Receive Tickets: The tickets will be delivered through email, mobile application, or mail, based on the delivery mode selected. |
| Transfer Tickets: Forward the tickets to the customer via the chosen method (email, application, or physical delivery). | Attend Event: Your valid tickets will allow you to access the venue without any hassles, as the 100% buyer guarantee will cover you. |
Advantages Of Investing In A Ticket Marketplace Like Vivid Seats
The opportunity to invest in a Vivid Seats clone app will be an excellent chance to invest in the high-growth dual ticket marketplace business. The platform serves as an intermediary, matching live events, sports, and theater buyers and sellers, and is a scalable and high-volume model of transaction.
1. Scalable Business Model
A robust clone app will enable you to reach millions of fans and thousands of sellers with no inventory on your end.
2. Customer Loyalty and High Retention
With an excellent, combined loyalty program, a 45% repeat customer rate can be achieved. This encourages repeat usage, eliminating the necessity to spend money on pricey, continuous customer acquisition.
3. Comprehensive Technology Features
Advanced technology apps have become a thing, which encompasses interactive venue-specific maps to facilitate better user experience (UX) and artificial intelligence (AI) or personalized suggestions (e.g., Spotify integration).
4. Market Growth & Trends
Mobile commerce is on the rise, and mobile ticketing applications are the main cause of sales. The mobile-first strategy will help to become pertinent in a market that is dependent on convenience on-the-go.
5. High-Volume Revenue Potential
The secondary ticket market is essentially a transaction engine. The site makes its profits based mainly on commissions (or take rates) on the gross order value (GOV) of tickets sold, which can be profitable in a highly demanded market.
Powerful Features Integrated In Vivid Seats Clone App
The Vivid Seats-like event booking app has a diverse range of buying and selling tickets tools, a high level of personalization, interactive navigation, and rewards. The following are the different panels, each panel with dedicated features:
Buyer Panel
➤ Event Search & Discovery
Search and find upcoming events easily by artist, team, venue, or city. Find out sports games, concerts, and theater shows among thousands of them in the same place.
➤ Interactive Seat Maps
See detailed stadium or venue maps of the precise location of your seats. Before buying, zoom in to get a picture of the views of other parts.
➤ Price Filters & Sorting
Sort or search between various prices, sections, or rows to find one that fits your budget. Rank results in descending price or best available seats.
➤ Mobile Ticket Delivery
Having your tickets delivered on your phone through the app will give you quick and paperless access to the venue. Look into them whenever they go without having to print or carry hard copies of tickets.
➤ 100% Buyer Guarantee
Enjoy complete security where the tickets are valid and will admit you to the event. Get refunds or replacements in case of some problems with what you buy.
➤ Real-Time Inventory Updates
View live availability of the tickets as they are being listed or being sold by various sellers. You can get instant notification of the availability of tickets to your preferred events.
➤ Secure Payment Options
Pay through secure methods like credit cards, debit cards, or use encrypted electronic payment systems. Register your payment details to be able to check out any time.
➤ Order Tracking & Management
All your past and future event tickets are under one well-organized dashboard. Horizons on track delivery and reminders for your events.
➤ Price Alerts & Notifications
Users get notified of the price alerts when the price of tickets falls or increases for certain events. Get push notifications on future performances or last-minute offers.
➤ Customer Support Access
This provides access to customer support by means of live chat, telephone, or email. Answers to questions and support articles have their own place right inside the application.
Seller Panel
➤ Ticket Listing Tool
Sell tickets easily by listing your tickets on web pages by keying in the event and seat number, and quantity. Self-price and have the ability to have numerous listings.
➤ Price Recommendation
Get an advised price relying on the existing market trends and other tickets in order to price competitively and sell more quickly.
➤ Inventory Management
See and manage all your listed tickets in a single space, see what tickets have been sold, and update availability in real-time.
➤ Sales Dashboard
Sellers can see their sales and get real-time feedback on the number of views, purchases, and total revenues on your sales.
➤ Payment Tracking
Monitor your payment position, transaction history, and when money will be deposited in your bank account.
➤ Automatic Repricing
This feature allows sellers to set automatic price drops as the event date approaches to boost sales.
➤ Delivery Method Selection
Select the method to deliver tickets to buyers, which includes: electronic delivery, mobile transfer, or physical shipping.
➤ Sales Notifications
Sellers get immediate notification about a purchase made or an appointment for your tickets or listings.
➤ Payout Settings
Enter and update your bank account or other payment details to safely and reliably get your earnings on time.
➤ Listing Analytics
The sellers can see data about the number of people who have already viewed their tickets, the comparison of their prices against those of other competitors, and optimize their listings in order to increase sales.
Admin Panel
➤ User Management
See and edit all buyer and seller accounts, verify/unverify status, activity history, and have powers to suspend or ban accounts due to policy violations.
➤ Ticket Listing Control
Track and approve all ticket listings to counterfeit tickets, erase fraudulent tickets, and confirm that the price is in accordance with the platform rules.
➤ Transaction Dashboard
Keep the records of all the sales and purchases in real-time, see the reports of the revenues, keep track of processing payments, and handle refunds or controversies between the purchaser and the seller.
➤ Event Management
Add, update, or delete events on the platform, administer event information such as dates and venues, and control the events that will be displayed on the marketplace.
➤ Payment Processing
The person has to control all the financial transactions, payouts to sellers, payment gateways, and process chargebacks or failed payments in an effective manner.
➤ Customer Support Tools
Customer support tools allow access to customer queries and requests, customer communication, customer dispute resolution, and customer support ticket tracking.
➤ Fraud Detection System
Track suspicious behavior, mark potentially suspicious tickets, analyze the peculiarities of transactions, and take security measures to help users avoid fraud.
➤ Analytics and Reporting
Create in-depth sales data, user data, popular events, revenue data, and platform performance data to make business decisions backed by data.
➤ Pricing and Commission Control
Determine and modify the prices of various services, the commission rates of various types of events, and the promotional discounts or offers in favor of users.
➤ Content Moderation
Serve and handle user-generated content such as reviews and ratings, revise platform policies, notify users, and manage the quality of the marketplace in general.
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Intelligent Features Transforming Online Ticket Booking Platform Like Vivid Seats
Businesses can integrate AI and data-driven technology to improve the search for tickets, seat selection, and personalization of the user experience. The following table shows the AI and smart technologies that businesses can consider:
| AI-Driven Features | Description |
| ChatGPT Plugin (Generative AI) | ChatGPT can be integrated into the platform, using which users can learn about live events by typing questions in natural language. |
| Spotify “Music Scan” | Music tastes can be analyzed, and an algorithm in the app can thus be given access to personalized concert suggestions based on the connection of the Spotify accounts. |
| Explore by Maps | An interactive map tool that utilizes location data to enable users to browse nearby games, concerts, and shows in real-time and with filters to explore by vibes, dates, and price. |
| Hyper-Realistic “Seat View” | It is based on a hyper-realistic image, which creates an enhanced or, in certain scenarios, 3D-view of a selected section of the seat in one of the major sporting events to allow consumers to see their view prior to a purchase. |
| Fair Value Calculator | The site is an online service combining 17 different valuation models used by the industry to provide clients with insights on whether they are actually buying a good deal. |
| Personalized Recommendations & Favorites | The application monitors user activity to give them recommendations about that particular event, and it also lets users favorite certain performers to receive a personalized notification. |
| Data-Driven Search & Filters | The easy search option provides search filters that allow one to efficiently reduce the choices based on their price, row, section, and type of ticket. |
Building A Scalable Ticket Resale Website Like Vivid Seats
A Vivid Seats-like ticket booking app can be developed by following a proper plan, designing user-friendly interfaces, developing a secure frontend and backend system, extensive testing, and constant updating to make the platform a stable ticket marketplace that easily links buyers and sellers with ease and smooth transactions.
1. Research and Planning
Research the industry of the ticket marketplace, define the needs of the target audience, research competitors, and determine essential characteristics. Develop a project specification, schedules, budget estimates, and technical specifications of the app.
2. Design User Interface (UI/UX)
Prepare a design wireframe and mock-up of the appearance of the app, create simple screens to be navigated by in the app, and buy tickets. Focus on streamlining and turning the experience attractive to the buyers and sellers.
3. Choose the Development Approach
Choose an approach to develop the app: custom or white-label. A custom-based solution is one that is developed from scratch and often requires more development time and investment. A white-label solution is affordable as it is pre-built by the team; you can simply rebrand this solution to give it your brand’s identity and launch it quickly in the market and stand out.
4. Develop Frontend
Develop the usability aspect of the application, search, event listing, ticket-selection and check-out. Ensure that the application is responsive to both iOS and Android applications.
5. Build Backend System
Develop the server-side architecture that will manage user accounts, ticket inventory management, credit card processing, and database storage. Create APIs to interface between the frontend and the backend and to integrate third-party services.
6. Implement Security Features
Encryption of user data and payment information, install fraud detection software, and use the 100% guarantee to the buyer mechanism. Make sure to adhere to the regulations of data protection and to make sure that procedures for transferring tickets are secured.
7. Testing and Quality Assurance
Perform extensive testing to locate and correct bugs, test various features on various devices and operating systems. Carry out security audits, load testing to support high traffic, and get feedback on beta users.
8. Launch and Maintenance
Introduce the app to the App Store and Google Play Store, monitor the activity and reviews of users after the release. New features, security patches, and improvements to the app can be added on a regular basis, depending on the requirements of the users and the market trends.
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Profitable Monetization Strategies For Vivid Seats Clone App
Businesses can generate income through different sources, whereby income is generated through services and commissions, which guarantees profitability by pairing buyers and sellers in the ticket market.
➤ Service Fees for Buyers
Levy an extra service fee on top of the ticket price on every purchase. This charge will take care of platform maintenance, customer support, and the buyer guarantee protection program.
➤ Commission from Sellers
The platform will charge sellers a percentage on each ticket transacted using the marketplace. This is a charge that is paid out of the payout of the seller and covers costs for providing the selling facility.
➤ Delivery Fees
Buyers have to pay additional fees for other forms of ticket delivery, such as electronic delivery, mobile tickets, or physical shipping. The fees will contribute to the increment of revenue and the expenses of different delivery options.
➤ Premium Listing Features
Sellers may purchase a special display of their ticket listings, an enhanced possibility of being found in search results, or display their tickets first. Such promoted ads will assist sellers in selling more and establish an alternative source of revenue for the platform.
➤ Partnership and Affiliate Programs
Partnerships with event organizers and venues, and affiliate marketing programs are some of the ways that the businesses can make money. They are paid commissions when users run partner linkages or promote events through the platform.
➤ Dynamic Pricing Adjustments
The platform can modify the fees according to the demand, popularity of the event, or ticket prices in order to earn as much revenue as possible. Service fees may also be a bit higher for events of higher demand or last-minute purchases.
➤ Advertisement Revenue
Post sponsored content, banner ads, or sponsored events of partners on the site and app. Advertisers invest in visibility in order to tap the huge number of event-goers on the site.
Wrapping It All Together!
Designing an online ticketing system like Vivid Seats requires careful planning, a user-friendly interface, and the integration of reliable technology and secure payment platforms. The process of development might appear complex, yet it will be possible with the help of the appropriate development team.
Hyperlocal Cloud is the most appropriate software development company that specializes in developing tailor-made solutions for a marketplace and also offers ready-made clone solutions at reasonable costs starting at $6,000. You can get a fully customized platform, or you can have a quick-launch clone app. We’ve got your back. Contact us today and make your ticket marketplace idea come to life!
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