Unlock The Power Of The Noom Clone App: How Does Noom Work?

By Hyperlocal Cloud

August 02, 2023

Unlock The Power Of The Noom Clone App: How Does Noom Work?

According to WHO, over 1 billion people are obese globally, of which 650 million are adults, 340 million are adolescents, and 39 million are children. As everyone wants to be fit, weight loss has become a priority. Noom app claims to help individuals lose weight in different ways. The app provides ideas and guides to lose weight by eating and exercising and changing users' relationship with foods and other lifestyle steps.

The app was founded in 2008 by Artem Petakov and Saeju Jeong. It has 50+ million downloads worldwide. Noom app combines smart bio-science technologies like behavioral therapy, nutrition education, exercise tracking, and personal coaching.

In this blog, we will discuss the workflow of the Noom app, its benefits, and the features Noom provides to its users. We will also discuss how you can build an app like Noom. Now let's start exploring this effective weight loss app and learn how it works:

Stats About Noom App

Before we start, let's understand the Noom app's success with some useful stats:

  • Since its inception in 2008, it has become America's largest and most searched diet app.
  • Noom acquired a healthcare diet score of 3.7 out of 5.
  • Noom claims that whoever opts for their plan can easily lose 0.5 to 1-kilogram weight in one week.

How Does Noom Work?

The workflow of the Noom app is designed for daily use. Let’s understand the workflow of the Noom app briefly:

  • Users download the app from the Apple Store or Google Play Store.
  • Users sign up with their email and phone number. Later, they are asked to provide information about their weight loss goals, age, BMI, and eating habits.
  • The added information is later used to create a personalized plan for the user.
  • Noom tracks the user’s daily food intake, weight, and exercise. This information is analyzed to create a more efficient diet plan.
  • Noom assigns a personal coach who can provide guidance and exercises to lose weight.
  • Coaches help them with exercises and diet plans daily and help them rapidly lose weight.

Also, a user is encouraged to read content and weight loss blogs on the app, which helps them understand their weight loss goal comprehensively.

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Additional Details About the Workflow Of Noom

Let’s explore some additional information on the workflow of Noom that nobody will tell you:

  • The app is classified into three segments: Learn, Home, and Diary.
  • Home sections help users to track their summary of weight loss, calorie intake, and activity performances.
  • The app's diary section lets users track diet, exercise, and current estimated weight.
  • The Learn section in the Noom app helps users to find some successful blogs about psychology and nutrition.

How Does Noom Make Money?

Noom targets two sources to make money. Let’s find out the source and know how it generates revenue:

Subscription Fees

Noom offers monthly subscription plans and long-term plans for its users. The monthly subscription fee typically ranges around $59. The cost of a subscription plan can rise and go lower depending on the user’s location and the length of the plan.

Add-On Sales

Noom also offers add-on services like personalized food plans, fitness plans, and DNA testing for total weight loss. These plans can be purchased individually from the users as a part of the subscription plan. The add-on service charges of Noom vary from $80 - $100.

Freemium Model

Noom offers some advanced features of their application as a free trial. Users can use the feature for a certain duration of time. At the end of the trial period, the features are accessible for a certain price which is optional for the users.

Benefits Of Using The Noom App

There are several benefits associated with the Noom app. Here we have mentioned major one below:

Fewer Costs

Weight loss can lead to a number of health benefits, including a reduction in the risk of chronic diseases such as heart disease, stroke, and diabetes. This can lead to lower healthcare costs for businesses.

Easy To Use

The app has a simple and easy-to-use interface. The color-coded diet plan system helps users choose a plan based on their needs. The simple diet system can be advantageous for those people who don’t want complex diet plans and want to start instantly.

Compact App

The app provides several tools for weight loss in one place, making it an all-in-one app. Users can access an exercise tracker, personal guide, blogs related to weight loss, and a small community to share and chat about their progress. The food tracker feature in the app helps users to find out the right nutrition along with its recipe that helps them lose weight in a sustainable way.

User Motivation

Noom has a few features in the app that will keep your users motivated toward their goals, like progress tracking, goal setting, and support from the community. With daily success in accomplishing their goals, users will love to do more activity to get slim.

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Features Of Our Noom Clone App

A Noom Clone app offers users various features, making the application accessible and easy to use. Let’s explore them all:


This feature helps users track their diet intake, burnt calories, exercise, and weight. This information lets your users stay on track to lose weight.

Diet Education

The app provides users access to various content like blogs, psychology of weight loss, and a few successful stores.


With the help of these features, users can get assistance from a professional fitness trainer, who will guide them online.

Color-Code Food System

The color-code system in an app like Noom can help users to choose healthier choices according to their needs. The system is categorized into three colors: green, yellow, and red.

Habit Tracking

This feature works like an invigilator because it tracks users’ habits, like how much they exercise, the quantity of drinking water, and the amount of sleep.

Exercises for Mindfulness

The Noom Clone app offers great mind-relaxing exercises like meditation and breathing. It helps reduce the stress of the user and improves their well-being.

Community Support

Noom Clone app users can join communities where they can communicate with others going through the same weight loss program.

Push Notification

This feature tells users when to exercise, eat, walk, and sleep. It also informs them how many calories they have burnt during the day.

SOS Plan

The feature will support a user whenever they feel stressed and depressed. It includes tips to deal with the craving and affirmations.

Earn Coin

The Earn Coin feature works as a “Noomcoin”, which will let users earn coins as a reward for successfully achieving the daily goals of the app.


As you have learned the reason behind the popularity and workflow of the Noom app, you might be willing to have an app like Noom for your business. We at Hyperlocal Cloud can help you achieve a Noom clone app with the latest features and immersive UI. Our developers are experienced in making the app more interesting by integrating gamification elements, AI for advanced user support, and a freemium model that can help you generate high revenue.

FAQs(Frequently Asked Questions)

Why Create A Noom Clone app?

Our Noom clone app helps businesses reach a wider audience, fall under budget, shorten the time to market, and offer advanced features that ultimately build a relationship with users to help you generate income.

How Much Does It Cost To Get A Noom Clone App?

A Noom clone app cost ranges between $10,000 to $18,000. The reflected amount can increase and decrease depending on several factors.

Why Choose Hyperlocal Cloud For Noom App Development?

Hyperlocal Cloud has 11+ years of experience in app development services. We have 150+ well-versed developers on the floor who are experts in the latest technology. We have served 1200+ clients worldwide, and we deliver any type of app before the deadline.

How Much Time Does It Take To Develop A Noom App?

Getting a complete solution on the Noom clone app will take around 2 - 5 weeks. Remember, the development time can increase depending on factors like the app's complexity, any extra addition, frameworks, and workforce on the floor.

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