What is a hyperlocal marketplace?

By Matt Watson

August 10, 2021

What is a hyperlocal marketplace

Let us imagine that an owner of a local food delivery business has limited time and money to spend on advertising or to expand its margin with high-quality leads. To make most of the budget, he/she will avoid wasting resources on average leads. In this scenario, one should focus on the ideal prospect – that is, people who want to get their food delivered and happen to be near your physical location. 

The perfect solution for this problem is Hyperlocal Marketplace’s on-demand food delivery business. The model promises the delivery of the product or the services to the customers in a shorter span of time. 

The Hyperlocal delivery app engages the users to delegate their daily chores much more conveniently. An on-demand delivery app opens the door of opportunity for many small but emerging retailers and merchants. 

Moving further, the on-demand delivery app or hyperlocal delivery app has turned out to be quite popular in contemporary years. With the adoption of smartphones on such a large scale, users can easily connect with local/small businesses with GPS-location data and wireless internet availability.

In fact, there have been several successful startups that have formed a new industry of hyperlocal marketplace. 

And if you are finally excited and motivated to create your very own hyperlocal business model, it would help you. However, the only condition is that you first need to understand the different aspects of the hyperlocal delivery model. 

Let us begin !!! 

What is a hyper-local marketplace?

Before we begin, let us break down the hyperlocal. 

Hyperlocal centers to go local in your business. It is known for its localization in its true spirit and form. And further, the delivery business model represents the system or mechanism to fulfill the consumer’s needs on-demand in the hyper locality.  

To put it all together, a hyperlocal delivery business model can be explained as an online business model. The local offline shops meet the on-demand needs of the customers through a digital platform. The demand for goods and services like groceries, medicine, fuel, flower service, etc., is met instantly. 

If somehow it is still way too confusing for you, we have a narrative to clear things for you. This way, one can easily understand the models better than any textbook definitions:

Imagine you are one of the hyperlocal startups in your area. To engage with your potential customers, you will create a food delivery mobile application. By doing so, your business can quickly grow in general, unlike a simple basic food delivery application where your customers will only purchase things with a one-week delivery margin. Yet, with hyperlocal food delivery solutions, one can acquire both speed and quality. 

Via the admin panel algorithms, you can get an update about the customers staying at the east end of the city searching for fresh whipped cream to bake a cake. Being in touch with the local diaries and food chains, one can deliver the fresh cream to the customer in 30 minutes and earn a five-star rating. 

The above-given anecdote is just a simple use case of what potential hyperlocal delivery business models have. It comprises the area of operation, the needs of the population there, the connectivity, etc., which defines the efficiency of business with the hyperlocal marketplace

Hyperlocal Delivery In The Wake Of COVID-19 

Moving further, we are all aware that the world got hit by the wave of the COVID-19 pandemic at the beginning of the year. People were bound to live inside their houses. Yet, the hyperlocal delivery model managed to attain significance in this pandemic. The communities, government, and small+big companies struggled to balance economic growth and social distancing guidelines simultaneously. The hyperlocal delivery model seems to be an effective and ideal way to prevent the spread over here. Have a look at the ways the hyperlocal delivery business has proven to be an excellent support for the local business owners and government agencies at the same time. 

Sustaining local Companies

Since Covid-19, the world economy has been going down. What innovative business needs to realize is that the whole is made from parts. The hyperlocal delivery app can help in creating small sufficient economies. And can take up the essential deliveries like vegetables, fruits, dairy products via government agencies. 

Supports Small Businesses

As hyperlocal defines to go local in your business, the localization helped the small business owners to go through a new path- a complete world of economics. A world that believes every small or large business can reach its maximum potential with every customer better served. 

Do Away With Mediators

One of the main reasons that restraints startups and small businesses are the mediators. For this situation, the farmer is the best example. Instead of working hard in the fields, they hardly get paid and inflate their margins. As a result, the end-user tends to pay more than necessary, and the producer receives less than what they deserve.

The hyperlocal delivery model can easily link the producers and consumers directly. And can bring down artificial inflation to a great extent. 

Different types of delivery services in different verticals?

We are all aware that the hyperlocal industry has a unique and advanced way to solve every problem. The industry itself is gaining so much popularity and turning to be a more significant investment opportunity. There are several different verticals for different delivery models, and one can narrow down their niche before they go any further. It will also depend on your expertise and the demands of the area in which you want to launch the business. Moreover, these models are not black and white. They are separated as per their features and individual requirements. Let us look at the different types of verticals that happen to be there under hyperlocal delivery for the business owner’s convenience.

Aggregator

The Aggregator Model has been one of the most common hyperlocal delivery models as it is not capital intensive. In this, the company acts as a mediator between offline retailers and consumers. It does not comprise any asset or inventory. The only thing the company offers is to partner with the retailers, provide them with an online audience, and promote their store to the targeted audience in their specific area. The aggregator model is most useful for food delivery, grocery delivery, personal care services, and handyman delivery. Almost every service can be offered or presented using this model as it generally requires tie-ups with other retailers for different categories. Some of the significant examples of this model are Postmates, Zomato, Instacart, Grubhub, and many more. 

Single Store

The single-store model is best for business owners that have already set up their store offline and thinking of going online now. The Single Model generally sells products from one particular retailer. It can be operable for both the offline retailer and a company that has its app deciding to hold its inventory and selling it on its own instead of another retailer. The single-store model is the best fit to sell products under food ordering or personal services. Many companies like Dominos, Popeyes, and Chipotle have their websites for better customer engagement and satisfactory delivery. These successful chains are a great example of a single-store model. In fact, the model is also in the use of companies that deliver grocery items like HelloFresh and Blue Apron. 

Store Pick

In this model, the customers will place an order online, but instead of getting their products delivered, they have to pick them up from the retailers themselves. This model is most commonly used by companies that want their products to be delivered on time. This represents that your order will get prepared before you reach out to the retailer. This also means that the customers do not have to take the stress of waiting in lines to pay at the store. Mostly, this store pick model is much more convenient for grocery business in the hyperlocal marketplace.

Hybrid

In this model, one can implement more than one model. To emphasize it more, the stores can allow you to order products online and provide the convenience for store pick up as well. 

Knowing their options perfectly, people are becoming more open towards the idea of online delivery, and we think at this time, initiating a hyperlocal business would be the right choice. Hyperlocal Delivery business has a relatively more straightforward interface to understand without investing in massive amounts of capital. All you have to focus on is sorting out the basic formalities and staying on top of your customer service game. 

Small business owners are offering a significant number of opportunities to offline stores and logistics partners. It also helps to enhance the customer’s experience as they get to try different stores out and analyze the quality and get offers along with it. All, the hyperlocal delivery business has been a significant push to all the stakeholders, which motivated them to be on their best game to service the customers in the best way possible. 

The significant benefits of a hyperlocal delivery business 

Earlier the local neighborhood lived under the threat of the rise of giant eCommerce marketplaces. Yet, the hyperlocal marketplace model provided them with a fresh lease of life. It initiated supporting the communities better than the big conventional marketplaces due to their ability to deliver the goods and services in the shortest period. Moving further, let us have a look at the benefits of a hyperlocal business model. 

Fastens the process

The Hyperlocal delivery business gives the benefits to deliver faster than the conventional eCommerce Marketplace. By being located in a range of just a few meters or kilometers from the customer, one can efficiently deliver in a shorter time period. 

Familiar with the local taste and preferences 

The data and insights gathered by the hyperlocal delivery business make you familiar with the habits, likes, dislikes, and preferences of their customer better. This can help you maintain inventory quality.

Inventory Management

Generally, in big food chains or marketplaces, the inventory goes out of stock quite often. Restocking it back again may take days or even weeks. But with the hyperlocal delivery app, such situations are manageable as they are aware of the customers’ pulse better. Plus, they can restock and get fresh items delivered eventually to the customers almost instantaneously. 

Builds a Sustainable Ecosystem

The Hyperlocal delivery business is also proven to be an initiative towards sustainable localities. As per the WHO, it is the most healthier way for a society to produce and consume in the same area. By having a reduction in transportation, it is also environmentally friendly. 

Single Device Management

Just imagine tracking, controlling, and managing your entire business through a single mobile application! The Hyperlocal delivery business gives you the benefit of running and operating your delivery business smoothly. Along with that, one can address the clients’ immediate needs and provide optimal services to them. 

How to kickstart hyperlocal delivery business?

As you are familiar with the basic understanding of the hyperlocal delivery business in the marketplace and its different models, it’s time to know how to build a delivery business model using them. The below-mentioned information will support the way things function in a hyperlocal delivery business model. 

Pick The Product To Deliver Or Sell

Start with a product or more than one product as your investment support. Always be aware that there is always room to expand your online delivery business. Therefore, initiate with minimal selections. Make a final decision for what type of product you are ready to serve your targeted customers earnestly. 

Let Your Customers Know You Are Here

In this section, your sole focus should be on generating your presence with the marketing methods that will appeal to the localities. 

Build A Relationship With Delivery Boy and Vendors

As you are familiar with your product and its demand, your business will start to grow slowly. Collaborating with the local businesses and delivery agencies can be benefiting mutually. First, go for the contractual basis to avoid gambling away your savings. 

Choose Your Income Model

The knowledge you have gathered so far will help you choose the type of model that suits and is the best fit for your business. You can know by reading thoroughly about the different delivery models such as Aggregator, Single Store, or the hybrid model. 

Launch an app to manage things easily 

In this step, your job is to sit back and relax and let technology make your life easier. With the help of your own branded application/website for your delivery business, manage the deliveries, inventory, supply chain needs smoothly. 

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