How Small Business Owners Can Leverage Same Day Delivery to Compete with Megacorps?
Small businesses may find it
difficult to compete with big-box retailers for a variety of reasons.
Small businesses often feel like small fish in a sea of huge shops due
to higher prices, lower budgets, and restricted resources, to name a few
factors. When you look at e-commerce behemoths like Amazon, you?ll see
that they prioritize faster delivery. They do so because they recognize
that it has a significant impact on individuals who purchase online and
contributes to a positive shopping experience. The benefits of
introducing the same-day delivery arena aren?t limited to large retail
firms. It is also beneficial to small enterprises.
People have wished for same-day
courier delivery since the days of the first mail-order catalog. Today,
parcels go around the world at a fast speed, despite the weather,
holidays, and political climates. The impressive task of ensuring that
your item reaches its intended recipient is not one to be taken lightly.
However, with everyone using these channels, it can be tough to gain a
competitive advantage as a company. That is one of the reasons why your
organization needs the same-day delivery, business model.
For a good reason, same-day delivery
is referred to as the ?holy grail? of online shopping. Amazon, for
example, could knock brick-and-mortar retailers out of business if it
could find out how to offer a large assortment and transport purchases
anywhere in a few hours for a low price.
Not losing hope as per the studies,
it is shown that consumers expect their things to arrive faster now than
ever before, and the demand for same-day delivery services is
increasing, as more customers choose same-day delivery choices for
accelerated delivery. Small business owners may be intimidated by the
prospect of delivering same-day order fulfillment and delivery because
it appears to necessitate more capital and manpower. By partnering with a
same-day delivery service, on the other hand, your staff may focus on
other high-value duties within your company while you reap the benefits
of increased future sales.
Same Day Business Model ? Trends & Statistics
- More
than half of shops (51%) offer same-day delivery, and 65 percent expect
to do so within the next two years. According to 49% of buyers,
same-day delivery encourages them to shop online. - Between
the ages of 18 and 34, 56 percent of internet shoppers demand same-day
delivery. Consumers are eager to pay more for same-day delivery, with
61% willing to pay more. - According to 49% of buyers, same-day delivery encourages them to shop online.
- Customers interpret ??rapid delivery?? to mean ??same-day delivery?? in 96% of cases.
- According
to the survey, 80 percent of buyers desire same-day shipment, and 61
percent want their products delivered within 1-3 hours of making an
order. - If the same-day shipment wasn?t available, more than a quarter of online customers would abandon their carts.
The above-mentioned figure states
that the demand for same-day delivery applications is gonna keep
increasing and is the best opportunity for small business owners to move
ahead from the big fish in the market. Moving forward, let us have a
look at the advantages small business owners can have after opting for a
same-day delivery strategy.
Benefits Of Same Day Delivery Business Model
Competitive Benefit
Every consumer desires to acquire the
items the same day they bought them; this is the only reason why
physical retail is still and always will be the best option. Giving your
users the boon of taking advantage of the same-day delivery service
would help you to stay ahead of your rivals. The addition of same-day
delivery in placing an order gives your audience an option they can use
at the time of any emergency or experience the fastest delivery. This
way, your business will have gained trust in the eyes of the users and a
great reputation for your brand.
Lessen the Defective Goods
Many business owners struggle with
thousands of complaints regarding the damaged goods the users received.
We are aware this happens because delivery takes more than two days, and
it goes through the whole process where the sorting and processing of
the parcels happen at several levels. By the time it reaches the user,
there is an increase in the chance of a particular product being damaged
or may also get lost.
But by opting for the same day
delivery strategy, the placed orders can seamlessly start their journey
from the sender location and end up at the user?s doorstep without
experiencing any sort of processing or sorting. This way, one can easily
reduce the costs to replace the whole order just because of unnecessary
tampering.
One can also go with the third party
same day delivery business by avoiding handling the whole process on its
own. Plus, it can ensure that the items that are dispatched will be
received in good condition, and there would be liability coverage if
anything at all wrong happens.
Loyal Customers
In order to expand your online
business, all you need is a way to grow and retain more users so that
they can keep on buying from your store every time they make sure to
visit. As per the research, it is difficult to gain more new customers
instead of maintaining the retention rate of the existing ones. It is
important to give your users and customers an experience that would be
memorable and make them visit your platform like a flame to the moth.
Giving them an interactive same day delivery app will help them to get
their parcel delivered faster, just as they expected. Standing on your
customer?s expectations is one of the best things for your online
business.
Boost In Revenue
When you are opting for the same day
delivery model, it is necessary to come up with a smart strategy. If not
used sensibly, one can experience a certain loss in the sales, and if
the situation is vice versa, then you can also boost up the sales. The
possibility of such a thing is to improve the conversion rate for hiking
up the average basket value. People shop online because they want
instant satisfaction. Adding free same-day delivery is an excellent way
to boost conversions. They will not be charged any additional fees, and
their order will be delivered today.
You can establish a threshold if
you?re worried about absorbing the costs of free same-day delivery. Only
orders worth more than RM200, for example, will be eligible for free
same-day delivery. In that manner, you can boost sales without
sacrificing too much margin by increasing the average basket value. This
can also be considered as the case study of same day delivery as well.
Avoid Stressing On The Overheads
Although the cost of the same day
business model is more than ordinary delivery, this should not deter you
from giving your consumers a better experience.
The cost of deploying same-day
delivery solutions is outweighed by the benefits. Here?s an
example of a viewpoint: A 2% improvement in client retention has the
same effect as a ten percent reduction in costs. And, as previously
stated, acquiring new clients is 6-7 times more expensive. When you
start adding same day delivery in your business, you will not only
increase your revenue but will also save money in the long run.
Preserves Time
Same day delivery business model
saves time for both the shopper and the business, and it is also handy.
For example, the same-day option can ensure that a life-saving drug
reaches its intended destination in time to save the patient?s life.
It can also assist in ensuring that a
time-sensitive document reaches its intended recipient the same day.
But that?s not all. When sending perishable items like flowers, the same
day option can be beneficial.
While it may appear complex, and businesses must overcome obstacles, it motivates them to act wisely.
Small business owners, particularly
owning stores and warehouses in or near urban centers, have a ?sweet
spot? for same-day delivery using their current local infrastructure.
Because of their proximity to the end client, they can supply delivery
on the same day as the purchase, ideally with the option of a time
range. The majority of businesses have already included an e-commerce
component into their traditional brick-and-mortar sales strategy. When
combined with the same-day delivery business model, it may be possible
to reclaim some of the clients who have been lost to online shopping at
the time of the pandemic.
In Conclusion
Lastly, due to the existing network
and scale advantages, small business owners are the natural partner for
same-day delivery on a large scale, which presents both an enormous
opportunity and an operational problem. The underlying trends of
increased e-commerce usage and urbanization will produce a significant
push for B2C delivery to move from the present next-day standard to the
same-day. Providers of logistics services must prepare for the imminent
revolution by shifting their networks from overnight sorting and
next-day delivery to same-day delivery. Furthermore, given the necessity
for short pick and pack lead times, there is a chance to develop into
fulfillment services.